Karen Onorato
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MediMedia Managed Markets Rebrand

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MediMedia Managed Markets Rebrand

MediMedia Managed Markets was a leader in managed care since the industry’s inception. This history was identified as a unique differentiator for the company’s positioning when developing a new marketing campaign for the agency.

While rich history was important to acknowledge, the agency’s ability to innovate and adapt in an ever-changing landscape also needed to be highlighted. The distinct combination of these characteristics was a creative driver behind the “Where to Next?” campaign. Highlighting MediMedia’s three locations—Philadephia, Chicago, and San Francisco—via vibrant full-bleed photography brought to life the agency’s long-standing yet leading-edge performance. Directional elements such as subway signage and map routes reinforced the message that only MediMedia knows the best way to managed markets success.

ROLE
CREATIVE DIRECTOR
DESIGNER

Winner
2014 American Web Design Award
2014 American Graphic Design Award

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