Karen Onorato
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Extra Something

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Extra Something

In order to be successful, DiD’s new “Something Extra” campaign needed to appeal to two audiences: potential clients and new hires. We needed to create something memorable to stand out in the highly-competitive Philadelphia healthcare market.

Meet Extra Something.

ROLE
Creative Director

 
 
 
 

To introduce Extra Something to DiD employees, a series of short films was produced and debuted before the company’s holiday party. Extra Something even had the opportunity to meet its coworkers later that evening at the party.

 
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Extra Something is active on Instagram, engaging with coworkers and potential new hires in a fun and memorable way.

FOLLOW ALONG

 
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