Digital Sales Aids
Whether the format is an interactive PDF, a custom HTML platform, or a Veeva presentation, clear visual hierarchy and organizational structure are crucial for developing an impactful digital sales aid. Within seconds, the presenter needs to know the story they’re telling and easily pinpoint the most important information on the page.
The challenge of balancing the desired sales story with requirements such as footnotes, disclaimers, study designs, and important safety information requires creative problem solving and innovative thinking. No matter the restrictions, there are always ways to make the content streamlined and easy-to-digest.
CREATIVE DIRECTOR (BAUSCH + LOMB)
DESIGNER (ABILIFY MAINTENA, SAMSCA, SANOFI/REGENERON)