Karen Onorato
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Abilify Maintena Formulary Tools

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Abilify Maintena
Web Formulary Tool

ASSURE Pathways was created to enable automated pull-through with its 3-in-1 look-up tools to support various healthcare and transition-of-care professionals, patients, and caregivers. It allows users to identify appropriate physicians for treatment, find pharmacies for medication availability and alternate treatment sites, and also to verify the patient’s health insurance coverage.

Since Abilify Maintena was the first drug launched on the ASSURE Pathways platform, the initial look-and-feel of the site needed to align with existing brand guidelines. The design was kept clean and streamlined with a limited color palette and vibrant gradients to create a sense of depth. The landing page interface was designed to give equal emphasis and easy access to all 3 tools: physician finder, pharmacy finder, and formulary look-up.

To promote the launch, sales reps were given a printed leave-behind with interactive panels to educate their customers on the features of the site.

ROLE
CREATIVE DIRECTOR
DESIGNER

WINNER
PM360 Gold Winner for Professional Website

 
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Abilify Maintena
iPad Formulary Tool

This innovative and easy-to-use iPad tool allows sales reps to look up formulary coverage for Abilify Maintena while meeting with HCP customers. The tool can also be used as an objective handler if a customer inquires about restriction or utilization control. With this tool, a sales rep can create a customized health plan selection based on a customer’s request which can be emailed as a follow-up.

The interface encompassed a glossary of formulary coverage information, an intuitive search capability, and a scrolling results list as well as other easy-to-navigate features.

ROLE
CREATIVE DIRECTOR
DESIGNER

 
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